![]() ![]() “But to date there’s scant evidence that the kinds of training offered by these products have generalised effects to everyday life – we’re just not there yet.” “This is not an indictment of research trying to discern cognitive plasticity,” said Laura Carstensen, director of the Stanford Center on Longevity, which, along with the Max Planck Institute for Human Development, released the letter. This figure is projected to rise to $6bn by 2020.įocusing on the industry’s targeting of ageing populations, the experts argue that exaggerated or misleading claims “exploit the anxiety of adults facing old age for commercial purposes” and can be potentially harmful. According to SharpBrains, a market research firm tracking the “neuro-wellness” industry, the market for brain fitness products produced by companies such as Lumosity, Cogmed, and Posit Science is currently around $1.3bn (£810m) worldwide. Merzenich and featured in Soft-Wired.Mainly marketed at the parents of young children and ageing adults, brain games are rapidly growing in popularity. Or, try the clinically proven brain training program, BrainHQ, designed by Dr. Merzenich’s work, we recommend his book Soft-Wired: How the New Science of Brain Plasticity Can Change your Life. Merzenich was the founding CEO of Scientific Learning Corporation (Nasdaq: SCIL), which markets and distributes software that applies principles of brain plasticity to assist children with language learning and reading. Merzenich was on the team that invented the cochlear implant, now distributed by market leader Advanced Bionics. He was elected to the National Academy of Sciences in 1999 and the Institute of Medicine in 2008. Sooy Professor and Co-Director of the Keck Center for Integrative Neuroscience. ![]() In 2007, he retired from his long career at UCSF as Francis A. He completed a post-doctoral fellowship at the University of Wisconsin in Madison before becoming a professor at the University of California, San Francisco. Merzenich earned his bachelor’s degree at the University of Portland and his PhD at Johns Hopkins. He was the scientific consultant and provided the brain assessments and brain training exercises for the Discovery Channel show “Hack My Brain” (which aired in Australia as “Redesign My Brain.”) His work has also been featured on four PBS specials: “The Brain Fitness Program,” “Brain Fitness 2: Sight and Sound,” “The New Science of Learning,” and “Brain Fitness Frontiers.”ĭr. He has appeared extensively on television. Merzenich’s work is also often covered in the popular press, including the New York Times, the Wall Street Journal, Time, Wired, Forbes, Discover, and Newsweek. Merzenich was awarded one of the world’s top neuroscience prizes, the Kavli Prize, for his achievements in the field of brain plasticity.ĭr. He has been granted nearly 100 patents, and he and his work have been highlighted in hundreds of books about the brain, learning, rehabilitation, and plasticity. Merzenich has published more than 150 articles in leading peer-reviewed journals (such as Science and Nature), and received numerous awards and prizes (including the Russ Prize, Ipsen Prize, Zülch Prize, Thomas Alva Edison Patent Award and Purkinje Medal). Merzenich heads the company’s science team.ĭr. As co-founder and Chief Scientific Officer of Posit Science, Dr. Michael Merzenich is the brain behind BrainHQ and the author of Soft-Wired: How the New Science of Brain Plasticity Can Change Your Life. For nearly five decades, he has been a leading pioneer in brain plasticity research. ![]()
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